Direct Mail Continues to Offer a Strong ROI

In today’s digital age, many marketers have come to the conclusion that direct mail is no longer a useful technique. However, nothing could be further from the truth. According to a recent survey, 70 percent of Americans say they believe direct mail to be more personal than online advertising. That’s something savvy businesses recognize. From … More Direct Mail Continues to Offer a Strong ROI

The Importance of Segmenting Your Target Audience According to Lifestyle

There are many ways to segment your target audience. Age and income level are just a few of those ways. Segmenting your target audience helps to address the needs and wants of specific individuals and increases the chances that your marketing efforts will be successful. When you recognize the differences between particular audiences, you can … More The Importance of Segmenting Your Target Audience According to Lifestyle