When it comes to the special finance market, there often is more than meets the eye. In other words, there is no one way sure-fire way to market to customers and prospects who are having credit problems. Most experts agree that bankruptcies are the bread and butter of any company that is interested in the … More How to Market to Bankruptcy Leads
If you are looking to obtain new email subscribers and improve the quality of existing ones, you should consider email append. And when used with your email marketing campaigns, data append can drastically improve your success rate. So, what is the difference between email and data append? In the simplest terms, email append adds valid … More The Ins and Outs of Email and Data Appends
In today’s digital age, many marketers have come to the conclusion that direct mail is no longer a useful technique. However, nothing could be further from the truth. According to a recent survey, 70 percent of Americans say they believe direct mail to be more personal than online advertising. That’s something savvy businesses recognize. From … More Direct Mail Continues to Offer a Strong ROI
There are many ways to segment your target audience. Age and income level are just a few of those ways. Segmenting your target audience helps to address the needs and wants of specific individuals and increases the chances that your marketing efforts will be successful. When you recognize the differences between particular audiences, you can … More The Importance of Segmenting Your Target Audience According to Lifestyle
Digital marketing is all the rage these days. From email marketing to social media, many marketers have come to the conclusion that the only way to reach a customer or prospect is online. Unfortunately for these marketers, nothing could be further from the truth. While online marketing tactics are certainly necessary, that doesn’t mean that … More Five Common Direct Mail Mistakes
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